Powering Marketing Cloud with Microsoft Azure

Salesforce has pledged to use Microsoft’s Azure as its public cloud provider for the Salesforce Marketing Cloud, the two companies said on November 14. Just ahead of the yearly Dreamforce event in San Francisco.

In addition to commiting to use Azure for its Marketing Cloud, Salesforce also said it will be building a capability that will allow its Salesforce CRM users the ability to search, view and share Salesforce records directly within Microsoft Teams, its group-chat platform. This new Teams integration for Salesforce Sales and Service Clouds will be available in late 2020, according to a jointly issued Microsoft and Salesforce press release.

Even though Microsoft and Salesforce have often been at odds as CRM competitors, as well as over Salesforce’s failed bid for LinkedIn, the two have partnered in the past.

In 2014, the two forged a partnership via which the pair would work together on a Salesforce App for Outlook and Salesforce1 Mobile App for Microsoft Office. In 2015, Salesforce and Microsoft said they would work together to connect the Salesforce Customer Success Platform to Microsoft Office and to integrate Salesforce with Skype for Business, OneNote and Windows 10. (That same year, there were reports Microsoft was seriously looking into buying Salesforce, but nothing came of alleged talks.)

In 2016, Salesforce announced AWS would be its preferred infrastructure provider. At that time, many of Salesforce’s services, such as Heroku, SalesforceIQ and the Salesforce IoT Cloud were running on AWS, but Salesforce’s core CRM product was still running in Salesforce’s own datacenters.

A year later, Salesforce announced plans to use Google Cloud Platform to expand globally and integrate its customer relationship tools with G Suite and Google Analytics.

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