How Utilizing Salesforce and Gmail Collectively Can Profit Your Enterprise



A perform known as Salesforce Gmail connectivity was solely launched in November 2016. Customers of Salesforce can now mix their Salesforce knowledge with Google providers like Gmail and Docs.

The times of switching forwards and backwards between your CRM and electronic mail are lengthy gone. Chances are you’ll arrange Salesforce to routinely log your electronic mail and calendar exercise, enhancing workforce productiveness and effectivity.


Because of this integration, you’ll be able to entry your Salesforce knowledge immediately out of your Gmail account! Because of this, you’ll be able to study your gross sales statistics and work together with that knowledge immediately out of your Gmail account. You may rapidly add a potential buyer to Salesforce out of your Gmail account, for example, in the event you get an electronic mail about them.

What are the Benefits of Integrating Gmail with Salesforce for my Firm?

The integration of Gmail and Salesforce can assist your organization in a wide range of methods. Listed below are just some benefits:

An increase in productiveness

Because of the connection between Gmail and Salesforce, you’ll be able to entry and work together along with your gross sales knowledge immediately out of your Gmail account. This lets you reply rapidly to any potential leads or gross sales alternatives.

Elevated Effectiveness:

Because of the Salesforce Integration with Gmail customers could study gross sales knowledge with out logging into Salesforce. As a result of gross sales representatives now not have to change between many purposes to fulfil their jobs, effectivity is elevated.

Simplified Information Entry:

Chances are you’ll rapidly add new contacts or leads to Salesforce by connecting your Gmail account to it! Gross sales representatives can now spend extra time promoting as a substitute of getting into knowledge!

Better Publicity:

Gross sales representatives get extra visibility into their gross sales pipeline due to the Salesforce and Gmail Integration. This allows them to determine extra successfully the place to pay attention their efforts and learn how to broaden their firm.

dont miss out iconRemember to take a look at: Introduction To Salesforce Integration

How Does it Operate?

First, synchronizing Gmail messages with Salesforce circumstances is how the Gmail and Salesforce interface features. This means that when you get an electronic mail in your Gmail account, a brand new matter for the related contact can be instantly created on Each time the standing or one other area contained in the message modifications, it additionally updates this case.

Elevated productiveness as a result of routine job automation and more practical workflows throughout many company apps is among the major benefits. As an example, if a number of people are working concurrently on a venture, everybody can entry up-to-date data on what is occurring with no need to ask questions or test in with each other continually.

Moreover, by eliminating the necessity for customers of Salesforce to log in or entry Salesforce from their PCs manually, the mixing of Gmail with Salesforce saves money and time. You may entry your gross sales knowledge from anyplace, together with cell units, in the event you’ve linked with and Gmail, Google Docs, and different Google providers!

How Can I Start Utilizing Salesforce Gmail?

‍Be sure that your Gmail and Salesforce accounts are linked by way of single sign-on to make use of this function (SSO). Comply with these instructions if they don’t seem to be already linked on this means:

  • Sign up at
  • Select “My Settings” from the menu by clicking in your title within the high proper nook of the web page.
  • Click on “Add Software” within the “Linked Functions” part after scrolling down.
  • Select Gmail from the obtainable applications, then adhere to the instructions to hyperlink your accounts.
  • Confirm that the utility administration web page has Gmail and Salesforce integration enabled.

‍View a listing of the information that’s obtainable right here as soon as your Salesforce and Gmail accounts are linked:

  • Go to settings in every profile after SSO is enabled for each, and add an utility connection to the “Salesforce” or “Gmail” brand.

How do I configure Google Apps in order that Gmail and Salesforce are built-in?

Make sure that your Salesforce account is already SSO-enabled earlier than the rest. This means that you’ve got linked it to an SSO supplier, reminiscent of Google or Okta. If you have not already accomplished this, comply with these directions:

  • Sign up as an administrator to Salesforce.
  • Within the web page’s header, choose the “Setup” tab.
  • Click on “Single Signal-On Settings” after typing “Single-Signal-On” into the search area.
  • The “Edit” button will seem subsequent to “Google Apps Area” or “Okta Area.”
  • Click on “Save” after getting into your Google Apps area or Okta area.

Establishing Google Apps for Enterprise is the subsequent step after your Salesforce account has SSO enabled. You may accomplish this by finishing up the next steps:

  • Go to to entry your Google Admin Console.
  • The Google Apps Market will be accessed by clicking “Apps” within the high menu.
  • On the high of the web site, on the highest proper, choose “Market residence.”
  • When the search outcomes for “Salesforce” present, click on on the hyperlink for “the mixing of Gmail with salesforce.”
  • To combine Salesforce Gmail along with your Google account, comply with all directions. There must be little time required.

You have to allow the Salesforce to Gmail Integration with Google Apps on the utility administration web page after setting it up:

  • Sign up as an administrator to Salesforce.
  • Within the web page’s header, choose the “Setup” tab.
  • When “Software Administration” shows, enter “utility administration” into the search bar and click on it.
  • Choose Google Apps from the checklist of obtainable choices by clicking on the “New” button subsequent to “Integrations & Connections.”
  • Fill out each varieties utilizing your Salesforce username (the e-mail tackle you utilize to enter into Salesforce), hit “Save,” after which hit “Enable” to provide permission to learn your Gmail messages.
  • To activate the Gmail and Salesforce integration, click on the “Allow” button.

As soon as configured, the Gmail and Salesforce integration can be accessible as a tab within the Google Apps Market. Inside Gmail, all your gross sales data will be seen right here.

However Why Use Gmail?

‍Google affords Gmail as a free electronic mail service. Much like different electronic mail suppliers, it runs easily. You may ship and obtain emails utilizing Gmail, add contacts to a contact checklist, cease spam, and carry out different customary electronic mail duties. As well as, Gmail has a number of different distinctive options that elevate it past competing for on-line electronic mail providers.

dont miss out iconTake a look at one other wonderful weblog by AwsQuality right here: Salesforce And Google Analytics Integration: All You Should Know

So why would you wish to combine Salesforce with Gmail?

The advantages of Gmail Integration with Salesforce Lightning on your firm will be attributed to numerous components. You may first entry all your gross sales knowledge from inside Gmail. In consequence, you could entry details about your shoppers, electronic mail historical past, and gross sales prospects proper out of your inbox!

Collaboration with different Salesforce customers can be made easy by connecting Gmail and Salesforce. From Gmail, you’ll be able to collaborate with groups and people to amend gross sales reviews in real-time and assign assignments to different workforce members.

Salesforce Integration with Google Apps Will Save You Time

Time is cash in gross sales. Your gross sales representatives can spend extra time promoting in the event that they spend much less time getting into knowledge and organizing their gross sales data. By lowering the variety of duties that must be accomplished in a number of areas, you’ll be able to help your gross sales workforce save useful time by integrating Salesforce with Gmail. Salesforce knowledge can be simply accessible in your inbox, permitting gross sales representatives to work extra effectively.

In conclusion, gross sales groups could discover Salesforce Gmail connectivity an efficient instrument. Lowering the time spent on varied platforms allows gross sales professionals to handle their CRM knowledge extra, collaborate with different gross sales workforce members, and increase productiveness!


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